Over 118,000 REUSEABLE cups sold during Festuge
With approximately 1,000 program elements over ten days, Aarhus Festuge is one of the largest annual cultural festivals in Northern Europe.
Since the system for reusable cups was introduced in Aarhus on January 17, 2024, over 600,000 cups have been returned for reuse as of mid-October. This represents a return rate of 85% of all cups sold.
The volume of cups returned has seen a steady upward trajectory over the course of the year, going from 43,000 cups returned during the first full month of operation in February to more than 83,000 cups returned in August.
During the course of the first eight months of the Aarhus pilot, interest has also grown among retailers and REUSEABLE can now be found in the shops of over 50 participating vendors. REUSEABLE has also been utilized by a number of events, including Festuge, where REUSEABLE cups were used exclusively for all drinks sold at key festival venues. Over 118,000 cups were returned during the 10-day festival, far surpassing the expectations of the organizers.
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